Centro Ottici
The project focuses on the renovation of an optics store, dating back 40 years. The store is a landmark of Nea Smyrni, Athens, located in a prominent site on the square by El Venizelos Avenue. At the heart of customer demand lays the radical renovation and overall design of a new, recognizable business brand identity. The main challenge we faced was the volume of information assembled in a confined space of about 50sqm a multitude of distinct infrastructure elements, counters with glasses, benches, drawers, furniture, lightning, and visible air conditioning systems, paired with a large amount of heterogeneous exhibits, all contributed to a loaded environment, which was both tiring for the visitor and failed to showcase the product. The product, in turn, included a wide range of different types, materials and color pallets. The basic idea behind our composition was to remove all infrastructure elements to the greatest extent possible and reimagine the product itself as a structural element, whose repetition would produce architectural space.
Designed by Mold Architects
Project: Centro Ottici
Client : Mold Architects
Location : Nea Smyrni, Athens, Greece
Status : Built Project
Client : Mold Architects
Location : Nea Smyrni, Athens, Greece
Status : Built Project